China is one of, if not the, most exciting emerging market in our world today. Several industries have taken hold in the Chinese market including automotive and telecommunication products and services. While China presents U.S. companies with many great opportunities, it also presents challenges that can make or break the success of a company’s entry. Common misconceptions and mistakes U.S. companies make in moving into China include:
1. Targeting China as one big market One major error many individuals make is to assume that China is one market; China is NOT one big market. Why not? For …
China is one of, if not the, most exciting emerging market in our world today. Several industries have taken hold in the Chinese market including automotive and telecommunication products and services. While China presents U.S. companies with many great opportunities, it also presents challenges that can make or break the success of a company’s entry. Common misconceptions and mistakes U.S. companies make in moving into China include: Read More