Every year companies spend millions of dollars on market research, trying to understand what customers want so as to best satisfy those wants through the company’s offerings. However, in attempting to understand what will satisfy customer wants, companies often focus their market research solely on the needs expressed by customers-the “voice of customer” in marketing jargon. But voice of customer only captures expressed needs, not all of the actual customer needs in the market. By applying intuition to market research, marketers are able to more fully understand the actual customer needs in the marketplace, and to thereby realize a competitive edge in satisfying customers and making sales.

Every year companies spend millions of dollars on market research, trying to understand what customers want so as to best satisfy those wants through the company’s offerings. However, in attempting …

Every year companies spend millions of dollars on market research, trying to understand what customers want so as to best satisfy those wants through the company’s offerings. However, in attempting to understand what will satisfy customer wants, companies often focus their market research solely on the needs expressed by customers-the “voice of customer” in marketing jargon. But voice of customer only captures expressed needs, not all of the actual customer needs in the market. By applying intuition to market research, marketers are able to more fully understand the actual customer needs in the marketplace, and to thereby realize a competitive edge in satisfying customers and making sales. Read More

The World Wide Web is rife with internet marketing books. A quick search will find you thousands of internet marketing books.

There’s internet marketing books about building lists, pay-per-click advertising, copywriting, on and on, etc. etc. When I say “internet marketing books” I’m referring to, on a blanket basis, e books, …

The World Wide Web is rife with internet marketing books. A quick search will find you thousands of internet marketing books. Read More

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One of the biggest problems that both new and seasoned Internet marketers share is selecting good niches that offer the best chance for success. The web is so vast that the number of possible niches a marketer could select to enter into seems almost infinite. Yet, that huge number of options is also the downfall of a large number of online marketers. Selecting and entering into a poor niche without strong earnings prospects wastes time and money, and pursuing the wrong niche is often one of the main causes of burnout among Internet marketers. Here are few tips new and experiences marketers alike can use to help with niche selection to ensure the best chances of success

1) Know the competition. In many ways, marketing on the web is a lot like doing business in the brick and mortar world. In the offline world, the more significant …

One of the biggest problems that both new and seasoned Internet marketers share is selecting good niches that offer the best chance for success. The web is so vast that the number of possible niches a marketer could select to enter into seems almost infinite. Yet, that huge number of options is also the downfall of a large number of online marketers. Selecting and entering into a poor niche without strong earnings prospects wastes time and money, and pursuing the wrong niche is often one of the main causes of burnout among Internet marketers. Here are few tips new and experiences marketers alike can use to help with niche selection to ensure the best chances of success Read More