If you are trying to market your business, chances are you are using some form of email marketing. Email marketing is an increasingly popular way for businesses to promote themselves, and it can yield excellent results if done properly. There are strict rules and regulations regarding email marketing, and there are also consequences for breaching them – as fast food chain McDonald’s recently found out when they were issued with a warning by the Australian Communications and Media Authority (ACMA) over their email marketing activities.
McDonald’s was found to be in violation of the Spam Act with a ‘send to friends’ email function on its Happy Meal website. This feature allowed visitors to the site …
If you are trying to market your business, chances are you are using some form of email marketing. Email marketing is an increasingly popular way for businesses to promote themselves, and it can yield excellent results if done properly. There are strict rules and regulations regarding email marketing, and there are also consequences for breaching them – as fast food chain McDonald’s recently found out when they were issued with a warning by the Australian Communications and Media Authority (ACMA) over their email marketing activities. Read More