Like other niche industries, the travel industry is an entity of its own. Consequently, the ideal marketing solutions for this industry are travel-specific and dedicated to this large and very dynamic field. Marketing to the travel industry involves its various sub-categories like hotels, tour operators, airlines, etc.Yet like most marketing done today, travel marketing is intensely data-driven-it has to be in order to be cost-effective and ultimately successful.
It’s All about the Numbers A careful examination of data reflects a minutia of details that are important to businesses working in the travel industry. Depending on the data you …
Like other niche industries, the travel industry is an entity of its own. Consequently, the ideal marketing solutions for this industry are travel-specific and dedicated to this large and very dynamic field. Marketing to the travel industry involves its various sub-categories like hotels, tour operators, airlines, etc.Yet like most marketing done today, travel marketing is intensely data-driven-it has to be in order to be cost-effective and ultimately successful. Read More