Author: adminseo

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I have been following Sony BMG’s advertising campaign for the 25th anniversary of the Thriller album with a great deal of interest. I think it’s a brilliant marketing effort. In case you’ve missed it, Sony BMG has melded new marketing media and traditional marketing media to introduce a remake of the highest selling album of all time. The company has a particular challenge in introducing the remake of the album. The average consumer thinks Michael Jackson is a freak at best and a pederast at worst, and Jackson’s financial challenges can be credited in part with Americans’ faint disgust with him as a human being. The music world still considers Jackson to be a genius, but while they regularly incorporate his work in their own work – either directly or through significant inspiration – that influence is less obvious to the public. So the typical approaches to a 25th anniversary album – a tour, appearances on all the talk shows, etc. – were not an option. So in a brilliant display of their understanding of new media options, the company challenged professional dancers to perform Thriller’s zombie dance in public venues from London’s Chinatown to Cophenhagen’s busiest train terminal. In each case, the audience for the dancers was 100 people or less. But every performance was posted on YouTube, and the videos have been downloaded nearly 1.5 million times so far. Every YouTube viewer of a Thriller promo is also exposed to the Michael Jackson YouTube site, where a promotion of the 25th anniversary album has been viewed over 600,000 times. The story received so much viral play that it was picked up by the New York Times and other major papers. In the first week of release the new album rocketed into the number one spot on Billboard’s Top Pop chart and placed in top five or better rankings in music markets around the world.

- by adminseo

Marketing continues to change. Today’s marketers absolutely must understand not only what these marketing tools are and how to use them, but also the social implications of the new marketing …

I have been following Sony BMG’s advertising campaign for the 25th anniversary of the Thriller album with a great deal of interest. I think it’s a brilliant marketing effort. In case you’ve missed it, Sony BMG has melded new marketing media and traditional marketing media to introduce a remake of the highest selling album of all time. The company has a particular challenge in introducing the remake of the album. The average consumer thinks Michael Jackson is a freak at best and a pederast at worst, and Jackson’s financial challenges can be credited in part with Americans’ faint disgust with him as a human being. The music world still considers Jackson to be a genius, but while they regularly incorporate his work in their own work – either directly or through significant inspiration – that influence is less obvious to the public. So the typical approaches to a 25th anniversary album – a tour, appearances on all the talk shows, etc. – were not an option. So in a brilliant display of their understanding of new media options, the company challenged professional dancers to perform Thriller’s zombie dance in public venues from London’s Chinatown to Cophenhagen’s busiest train terminal. In each case, the audience for the dancers was 100 people or less. But every performance was posted on YouTube, and the videos have been downloaded nearly 1.5 million times so far. Every YouTube viewer of a Thriller promo is also exposed to the Michael Jackson YouTube site, where a promotion of the 25th anniversary album has been viewed over 600,000 times. The story received so much viral play that it was picked up by the New York Times and other major papers. In the first week of release the new album rocketed into the number one spot on Billboard’s Top Pop chart and placed in top five or better rankings in music markets around the world. Read More
General

As an internet marketer, you may reason why bother to hire an internet marketing company to do your marketing when you can do it yourself. Truth is, regardless of whether you are new to marketing or an intermediate online marketer, everyone can do with internet marketing assistance. It is impossible to stay ahead of the game by going solo.

- by adminseo

One reason why you would need the assistance of a reliable and trustworthy internet marketing company is due to the fact that there is always something new to learn or …

As an internet marketer, you may reason why bother to hire an internet marketing company to do your marketing when you can do it yourself. Truth is, regardless of whether you are new to marketing or an intermediate online marketer, everyone can do with internet marketing assistance. It is impossible to stay ahead of the game by going solo. Read More
General

Marketing is a common term that many people hear or read about every now and then because it is something that more and more are getting involved as well. It is basically a process that revolves around buying and selling different types of products in the market. There are three main types of marketing that a person can engage himself in. These three types are the undifferentiated marketing, differentiated marketing and concentrated marketing. Each of these types has their own definitions, advantages and disadvantages that a person or a company should carefully consider before anything else.

- by adminseo

From the name itself, the first type which is the undifferentiated marketing is also known to be mass marketing. This simply means that a certain company does not mind the …

Marketing is a common term that many people hear or read about every now and then because it is something that more and more are getting involved as well. It is basically a process that revolves around buying and selling different types of products in the market. There are three main types of marketing that a person can engage himself in. These three types are the undifferentiated marketing, differentiated marketing and concentrated marketing. Each of these types has their own definitions, advantages and disadvantages that a person or a company should carefully consider before anything else. Read More
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If you would like to discover how to make money in marketing you will find the affiliate marketing training in this article to be enlightening and helpful. Consider these facts:

- by adminseo

Affiliate marketing is a popular online business model with affiliates collectively earning billions of dollars each year. It is quickly becoming the dominant home based business opportunity and for good …

If you would like to discover how to make money in marketing you will find the affiliate marketing training in this article to be enlightening and helpful. Consider these facts: Read More
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- by adminseo

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Sometimes within web marketing, we can be guilty of placing all of our hopes on our favourite web marketing channels, be that SEO, social media, PPC or another latest technique for overnight success. Any method of sending visitors to our website is a “marketing” channel”. Web marketing however isn’t just about generating traffic, it’s also about enticing that traffic.

- by adminseo

People often come into web marketing with an excited focus on one, or more, marketing channels. They have recently read an article outlining why LinkedIn can unlock the true potential …

Sometimes within web marketing, we can be guilty of placing all of our hopes on our favourite web marketing channels, be that SEO, social media, PPC or another latest technique for overnight success. Any method of sending visitors to our website is a “marketing” channel”. Web marketing however isn’t just about generating traffic, it’s also about enticing that traffic. Read More
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We’ll be looking at some tips that can help you during your marketing cause. So let’s start by discussing few tips that will work.

- by adminseo

Setting Goals Setting goals is important to an individual as it is also important to an organization. Setting goals makes you focus on what you want to achieve, you’re convinced …

We’ll be looking at some tips that can help you during your marketing cause. So let’s start by discussing few tips that will work. Read More
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The most common email marketing mistakes made by marketing newbies is that they don’t super-seed any of their email marketing efforts with a free giveaway.

- by adminseo

If you are capturing the contact information from ‘raving fans’, then you must be taking advantage of the redirect URL that is a feature of many email auto-responder programs. If …

The most common email marketing mistakes made by marketing newbies is that they don’t super-seed any of their email marketing efforts with a free giveaway. Read More
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Ideally, marketing planning is like career or job planning. The development of the annual marketing strategy, whether it is for an internet/ecommerce business or offline business, should be done at the end of the year. It should be based on market research. This applies to small as well as corporate businesses and not for profit organizations.

- by adminseo

How To Write An Annual Marketing Plan This guide to an annual marketing plan shows what needs to be done, how to do it and pitfalls to look out for. …

Ideally, marketing planning is like career or job planning. The development of the annual marketing strategy, whether it is for an internet/ecommerce business or offline business, should be done at the end of the year. It should be based on market research. This applies to small as well as corporate businesses and not for profit organizations. Read More