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Workplace Communication, among other factors, has now turned more critical as it has the power to influence employees a great deal. Communication per se is inherent in every human transaction. …

In the last 3 decades, human resources development has been one of the most deliberated agenda in the corridors of Indian organizations. Management, development & retention of human resources has assumed larger significance in light of the rapidly changing profile of the workforce (education, life-style, growth expectations, no-loyalty, mobility, tech-savvy, etc.); concurrent pressure on optimizing cost & maximizing revenues and the need for harnessing the human potential. Read More

In recent years, Australian marketers have increasingly incorporated gamification into their strategies to engage customers, drive brand loyalty, and boost sales. Gamification, the process of adding game elements to non-game …

The Effectiveness of Gamification in Australian Marketing Read More

Navigating the World of Programmatic Advertising: A British Marketer’s Guide As a marketer in the UK, staying ahead of the curve in the ever-evolving digital landscape is crucial for success. …

Here is a 100% unique article on “Navigating the World of Programmatic Advertising: A British Marketer’s Guide”: Read More

The first thing you need to notice when doing super affiliate marketing is that you have to identify the proper target markets to get into that have a high demand, …

If you are trying to find a fast way to generate profits online without the hassle of creating your own product, then affiliate marketing is truly the way to go. The problem today with affiliate marketing is that very few affiliates make any money at all. With the daily increases in AdWords cost, most affiliates can’t seem to get that return on their investment that they desire. They lose more and more money every single day, wondering how that small remnant of people fulfills the super affiliate marketing dream of 5 figure monthly commissions. Therefore, listed below are a few strategies that you can apply in order to accomplish your super affiliate marketing goal. Read More

Many of us know about how elephant trainers teach elephants to stay in place. They get the baby elephant and lock a strong chain around its ankle and just as …

You know, we can learn a valuable lesson from the grasshopper, the elephant and the way people think. Here’s why. If you want to keep a grasshopper for a pet, then all you need to do is to trap that grasshopper in a jar with a lid over it. And just like many of us, an imprisoned grasshopper will try desperately to escape using his powerful legs to smash the wall of resistance in search of freedom time and time again. At the outset, that grasshopper looked very persistent and determined to change its situation. And it would try and try again without any luck of breaking itself free. Then something happens, the grasshopper stops, the persistence of escaping stops. At this point, we all know that the grasshopper will never try to escape by jumping out of the jar with the lid. At the moment, you can take the lid off, and your (pet) grasshopper will not escape because once the grasshopper has learned that its situation did not change time after time no matter what it did in the past, its convinced that it will never change in the future. And it will settle upon its new life with no desire to reach beyond that comfort zone. Read More

Sure, there are a lot of things authors can do in book marketing which take a significant investment. Advertising, whether it be online, offline, outdoors or in print, costs some …

Today, I’d like to lift the veil a little bit more and talk about the single most overlooked aspect of book marketing. If you’re like most authors without a recognizable name or a major publishing house behind you, you understand that a lot of the onus on book sales falls on the author. Authors who have invested time or money into writing their book already are understandably fairly hesitant about pouring MORE money into their book to market it. What most fail to understand though is that writing the book is the hard part; the easier part is actually marketing and promoting it if you do it right – and it doesn’t have to break the bank. Read More

The most important thing to remember about internet marketing is that it is quite diverse. If you think that you know everything there is about internet marketing you are wrong. …

There used to be a day when marketing seemed simple. But in today’s day and age of internet technology this is no longer the case. The fact of the matter is that internet marketing is on its way up, and things are changing regularly. And to go along with the way that internet marketing is changing, network marketing is also following suit. The reason that network marketing is going in the same direction is because the internet is dictating the way that people get in touch with one another. Read More

Relationships are key. To succeed as a Nichepreneur, you want to surround yourself with quality people and form strong relationships with them. I’m talking about real relationships here, ones based …

Even though Nichepreneurs generally operate their businesses all on their own, it’s critical to remember that, to quote the old saying, “No man is an island!” I can’t tell you how often this has proved true, in my own career and in that of many of my Nichepreneur peers. Success comes in large part from forming strategic relationships with people in a position to help you refine and enhance your Expert Identity. Read More

But first, let me tell you what an “information product” is. It’s simply a product that delivers information. Common examples of this are: books, manuals, CD’s, eBooks, DVD’s, membership sites, …

Guess what? The information marketing business is one of the best businesses to be in on the internet. Want to know why? Well, that’s what today’s lesson will be all about. I want to share with you why you should consider entering this business – if you’re looking for an online business to start. Read More

What are the main differences to think about in the interview? An interim manager contracts with companies and organisations through their own limited company. They are therefore not employees of …

If you are in a position to start interviewing candidates to fill an interim management job, you will surely want to know how to tackle the interview in order to get the best results. Read More